Why “Building Back Better” Isn’t About Rebuilding, and Lessons We Should Take From it Before It Becomes Something New

​Building Back Better been a theme in the sustainable finance field for some time in various forms, but in the age of COVID-19 it has taken on a whole new energy. So today on the Green 4th Podcast we are opening a dialogue on BBB, especially before the idea gets subsumed by other, more powerful trending issues in our collective experience. Now that a prominent US presidential campaign is using it as a slogan, it may be inevitable that the hyper-partisan politicization of this concept will start to distort the meaning of what this movement means to us – both inside the sustainable investment community and beyond. Today's talk is about how we can build impact into our personal and professional lives as we approach a new normal, and perhaps leverage a few approaches I’ve found useful in the sustainable investment world.